Expanding our expertise from the world of cycling into outdoor, we’re on a mission to curate specialized outdoor products for mountain people. Inspire people of all-levels to explore and enjoy the world of outdoor at their fullest possibilities through the lens of our trusted brands.

MAW10 is a distributor/ retailer of many trusted brands.

DSC04971_Professional shooting with Shawn Raboutou_ photographer Matty Hong.


Mountain footwear based in Italy. Sustainably create and produce the most innovative footwear, design to reach any height.